Media Star Power

Emotion

Emotion touches an audience and brings a deeper dimension to words. On TV we see it. We feel it. On radio or on telephone interviews, we hear it and we feel it. A print reporter will often write about the state of your emotion: "With a twinkle in his eye..." "Choking back tears..." "A distraught...."

Tip 1: To be believable we must feel your joy, excitement, remorse, or concern. You can say the words, but without some emotion they won't touch your audience.

Tip 2: Do your best to stay emotionally connected to your message, especially when the subject is emotional. People often get into "just the facts" mode and leave out how they are feeling about the subject.

Tip 3: During a crisis the blend of compassion and strength will help people become emotionally connected to your message. Former New York Mayor Rudy Giuliani expressed his emotions after the 9/11/01 tragedies with compassionate leadership, strength and calm that helped the world to have hope that we would survive those devastating events.

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