What is Media Coaching?

Judy Jernudd coaching

MEDIA COACHING:

Professional media coaching is to your advantage if you are considering gaining media coverage and publicity for your business, products and services.   Startegic Media coaches are professional and experienced journalists and broadcasters. Our goal is to help you excel in your media interviews.

The Startegic Media Coaching Method is so real that our clients tell us, “I thought I was on TV.” We prepare you to deliver professional and effective interviews that work to your advantage.

What are the responsibilities of a media coach?  The goal is not to change you into a slick, look-alike and sound-alike, programmed media guest. This approach doesn’t work.  A professional media coach taps into your strongest abilities, helps you develop them and shows you how to get your messages across effectively with confidence, control and poise.

Media coaching helps prepare you appear natural in unnatural settings. We have provided you some of the benefits of what to expect of media coaching.

Professional media coaching will:

    • Prepare you for various types of interviews.
    • Help you manage your anxiety.
    • Create an on-camera image.
    • Stay on message.
    • Show you how to define key messages—if you are handling your own media relations—and show you how to work them into your interviews.
    • Help you gain confidence.
    • Stick to the news value of your story/message.
    • Teach you the formula of answering questions.
    • Prepare you for tough questions.
    • Help you deliver what you promise.
    • Develop a crisis communication plan if appropriate.
    • Work in conjunction with your PR agency.
Videotaping

The most often requested sessions are designed for one-on-one private coaching or small groups of four to six people. Workshop exercises are videotaped with professional constructive feedback.

Responsibilities of a media coach are not to change you into a slick, look-alike and sound-alike, programmed media guest. That won’t work to your advantage.  A professional media coach taps into your strongest abilities, helps you develop them and shows you how to get your messages across effectively with confidence, composure and poise.

“The time to prepare for crisis communication is not during the heat of the event. You will most likely not succeed.”
-Judy Jernudd

TELEPHONE MEDIA COACHING

If you’re in a time crunch with an opportunity for
a media interview or there isn’t a budget for in-person media coaching,  here’s how we can help you with telephone media consultations:

» Review your DVDs and videos and provide professional feedback.
» Help you develop your key points
» Teach you how to anticipate questions
» Teach how to weave your positive points into your message
» Show you the process for answering questions
» Teach you how to handle tough questions
» Conduct real interview scenarios to prepare you