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Why
Hire A Media Coaching Company?
“Should I hire a media coach?” Whenever I give a speech on Media
Star Power, people ask this question. My answer is always the same.
If you have an opportunity to be interviewed for a local story
without the possibility of going national then you probably won’t
need a media coach. Under the following circumstances you will want
to consider hiring a media coach:
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If there is the possibility to
go national.
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If there is a potential for
controversy.
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If you are about to release a
book, a film or a new product.
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Merger and acquisition
projects, massive layoffs, plummeting stock prices, etc.
You need to know your goals when
you retain a media coach. Here are some objectives of media coaching
to bring value to your interviews:
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Teach you your responsibility
to the media.
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Explain to you how the media
works.
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Help you manage your anxiety.
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Enhance your natural abilities.
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Assist you in feeling natural
in unnatural settings.
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Help you gain confidence.
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Help you develop an on camera
look.
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Reduce your intimidation inside
a radio or TV studio.
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Help you prepare for radio,
television, print, telephone and internet media interviews.
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Teach you how to answer
questions effectively and timely.
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Prepare you for tough
questions.
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Help you become conversational.
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Help you prepare a crisis
communication plan if appropriate.
The question to ask yourself is:
if you’ve never played tennis would you sign up for a tennis match
without coaching? You have to weigh the scope of the story, the
results you want to achieve and the media you are targeting.
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Prime Performance, Inc.
270 N. Canon Drive, Suite 103
Beverly Hills, CA 90210
310-306-6999
Judy@MediaStarPower.com
Copyright © 2003 Prime Performance,
Inc.
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